335 Intermediate Reporting. 4 cr. Basic reporting for print and electronic media. Students will bring together technical and conceptual skills by creating a variety of print, audio, and web-based news stories on a current public issue. P: Journ 202.
345 Principles of Strategic Communication. 4 cr. Introduction to strategic communication for students interested in advertising, public relations, health communications, and political campaigns. P: Journ 202.
401 In-Depth Reporting. 4 cr. Advanced reporting with emphasis on critical evaluation of evidence and on recognizing the complex effects of government actions. Students will explore and develop community context stories that originate in a range of venues from the courts to the schools. P: Journ 335.
404 Interpretation of Contemporary Affairs. 4 cr. Preparing and writing of editorials, columns and news analyses. P: Journ 335.
405 Creative Nonfiction. 4 cr. Creative elements of non-fiction story telling to develop skills necessary for writing across the journalistic spectrum, from newspapers to magazines to books. P: Journ 335.
411 Multimedia Graphics. 4 cr. Principles of visual communication and their influence on old and emerging communities that use new media. Students examine how demographic communities of special interests, including ethnic groups, use multimedia and graphic design to give voice and vision to their members. P: Journ 335 or 345.
415 Science and Environmental Journalism. 4 cr. Instruction and practice in strategies for communicating science to the public. Emphases include (1) how to explain difficult concepts and prrocesses; (2) skills for telling interesting and artful stories; and (3) strategies for making reasonable judgments about scientific evidence. P: Journ 335; cons inst for non-majors.
417 Magazines and Magazine Editing. 4 cr. Students study the modern magazine industry as they produce professional-quality magazine articles for the class Internet magazine, Online Wisconsin (www.journalism.wisc.edu/olw). P: Journ 335 or 345.
419 Electronic News for Web and Broadcast. 4 cr. News reporting, writing, and editing for the World Wide Web and for broadcast; includes interviewing, use of electronic equipment and presentation of webcasts, issues and problems in electronic news, production of webcasts. P: Journ 335.
445 Developing Creative Messages for Media. 4 cr. Introduction to the creative aspects of message development for advertising, public relations, and other strategic communications. P: Journ 345.
447 Strategic Media Planning. 4 cr. Introduction to media planning for students interested in careers in advertising, public relations, or other forms of strategic communication. P: Journ 345.
449 Research and Strategy for Strategic Campaigns. 4 cr. Process of planning, implementing, and analyzing strategic communication campaigns. P: Journ 345.
475 Special Topics in Advanced Concepts and Skills. 1-4 cr. Exploration of a particular set of concepts and skills in more depth. Subject will vary. P: Cons inst.
505 The Press in the School Curriculum. (Crosslisted with Curric) 3 cr. P: Wis Teachers License or cons inst.
515 Public Information Campaigns and Programs. (Crosslisted with L SC COM, Fam Com) 3 cr. Design, production and evaluation of communication programs aimed at informing and educating publics about agricultural, environment, science, health and human ecology issues. P: L Sc Com 111 or 130, Sr st & cons inst.
544 Introduction to Survey Research. (Crosslisted with Soc, Poli Sci, Urb R Pl) 3 cr. Theory and practice of survey research; planning, sampling, questionnaire construction, interviewing, content analysis, machine tabulation, analysis of data; two hours lecture; two hours lab or field work. P: Jr st.
559 Law of Mass Communication. 4 cr. Freedom of speech and press with particular emphasis on major legal issues confronting media practitioners; introduction to such areas of law as censorship, libel, invasion of privacy, access to information, regulation of electronic media and commercial speech. P: Jr st.
560 History of Mass Communication. (Crosslisted with History) 4 cr. Evolution of the mass media in the United States in the context of political, social, and economic change. P: Jr st.
570 History of Books and Print Culture. (Crosslisted with LIS, History) 3 cr. History of books and print culture in the West from ancient times to the present. Focus on the influence of reading and writing on social, cultural, and intellectual life. Methodologies, theories, and sources for study of book and print culture history. P: Jr st; or Grad st in SLIS.
614 Communication and Public Opinion. 4 cr. The role of the mass media of communication in the formation of public opinion. Propaganda goals of government, political, economic, and social groups. P: Sr st.
616 Mass Media and Youth. (Crosslisted with L SC COM, Com Arts, Fam Com) 3 cr. Children's and adolescents' use of mass media and mass media effects on them. Particular attention is given to changes in comprehension and other cognitive activities that give insights into media use and effects. P: Journ 565 or Com Arts 325 or cons inst.
617 Health Communication in the Information Age. (Crosslisted with L SC COM, Com Arts, Fam Com) 3 cr. This course will examine the role of communication in health, how the revolution in information technology has affected health communication, and the assumptions about health information and communication that drive current efforts to use technologies. P: Journ 565 or equiv.
618 Mass Communication and Political Behavior. 4 cr. Interrelationships of news media, political campaigning, and the electorate. Impact of media coverage and persuasive appeals on image and issue voting, political participation and socialization. P: Jr st.
620 International Communication. 4 cr. Historical, political, economic and cultural trends in global mass communication systems. P: Jr st.
621 Mass Communication in Developing Nations. 4 cr. Development, structure, and role of mass communication systems in Africa, Asia, and Latin America. P: Jr st.
646 Mass Media and the Consumer. 4 cr. Advertising and other mass media content from the consumer's viewpoint; consumer's need and opportunities for information, and use of opportunities; consumer evaluation of media performance, guidelines for effective use; alternative means for obtaining information; implications of consumer movement. P: Jr st and 2 courses in soc st.
658 Communication Research Methods. 4 cr. Survey of methods for investigating mass communication process and effects. P: Journ majors: admission to the school; non-majors: cons inst.
662 Mass Media and Minorities. (Crosslisted with Asian Am) 4 cr. Representations of minority groups in U.S. news and entertainment mass media. Historical, social, political, economic, and other factors influencing the mass mediated depictions of minorities. P: Jr st.
666 Professional Responsibility in Mass Communication. 3 cr. Explores concept of "professionalism" in journalism and strategic communication, with emphasis on societal expectations for media and ethical systems. Applies theory to specific cases. P: Admission to Sch of Journ & Mass Comm, Sr st.
669 Literary Aspects of Journalism. 3 cr. Critical reading of the best reporting and writing. P: Jr st.
675 Topics in Government and Mass Media. 3 cr. Analysis of political and legal relationships between mass communication and government with emphasis on current problems and issues. P: Sr or Grad st or cons inst.
676 Special Topics in Mass Communication. 1-4 cr. Analysis of a conceptual mass communication issue in more depth than is available in existing courses. Subject will vary. P: Cons inst.
697 Internship. 1-3 cr. Students may earn no more than three internship credits as a part of their degree program. P: Admission to Sch of Journ and cons inst; graded on a Cr/N basis.
698 Directed Study. 1-6 cr. P: Jr or Sr st. Graded on Cr/N basis; requires cons inst.
699 Directed Study. 1-6 cr. P: Jr or Sr st. Graded on a lettered basis; requires cons inst.
800 Advanced Mass Media Practice. 3 cr. Advanced projects in professional practice in mass media. When course focuses on journalism, it typically emphasizes advanced projects in specialized reporting. Course is designed for professional-track M.A. students. Emphasis varies with instructor. Course may be repeated with different instructor. P: Professional experience or crses & cons inst.
805 Seminar-Communication Research Methods. 3 cr. Course in research methodology designed to assist students to design research, analyze and interpret evidence, and develop a deeper appreciation of research strategies. P: Grad st.
806 Conceptualization and Design of Mass Communication Research. (Crosslisted with L SC COM) 2-3 cr. Assists students in turning research questions into substantive research designs with understanding of the concepts involved. For most students, the final product will be a well-developed thesis or dissertation proposal. P: Grad st.
810 Mass Communication Law and Policy. 3 cr. Intensive reading and discussion focussing on theories of press freedom and current issues in mass communication law and policy. A bibliographic essay will be required. P: Grad st.
819 History of Mass Communication. (Crosslisted with History) 3 cr. Intensive reading and discussion designed to introduce students to literature of mass communication. P: Grad st.
829 Political Communication. (Crosslisted with Poli Sci) 3 cr. This course examines the role of communication in American politics. Topics covered include the communication of politics (e.g., communication by politics elites, effects of mass media and interpersonal communication on political attitudes) as well as the politics of communications (regulation of political communication, policy issues, etc.). P: Grad st or cons inst.
830 International/Development Communication. 3 cr. Readings and discussion focussing on global media issues. Topics may include news flow, cultural imperialism, representations, history and political economy, globalization trends, new technologies, mass media and nation building, communication and grassroots politics. P: Grad st.
839 Critical and Cultural Studies of Mass Communication. 3 cr. Intensive readings focusing on the critical studies and/or cultural studies traditions in mass communication theory and research. P: Grad st.
840 Strategic Mass Communication. (Crosslisted with L SC COM) 3 cr. Intensive readings focusing on theories, strategies, and methods involved in the strategic uses of mass communication. The course may focus on macro or micro issues. P: Grad st.
849 Mass Communication and the Individual. 3 cr. Theory and research on individuals' use of mass communication and effects of mass communication. Topics include choice, selection and functions of mass media use, attention and cognitive processing, information effects, persuasion and emotion/involvement, and social and behaviroal effects. P: Grad st.
860 Science and Environment Communication. (Crosslisted with L SC COM, Envir St) 3 cr. Course uses available scholarship and commentary to track the evolution of mass media coverage of science and the environment. Emphasis on how journalists utilize evidence, the influence of scientific and journalistic norms on stories, and the effects of mass media on science and environment messages to the public. P: Grad st.
861 Environmental Information and Education Programs. (Crosslisted with L SC COM, Envir St) 3 cr. Examines information and education programs pertaining to environmental issues and policies. Emphasis on communication campaigns and programs aimed at public awareness, opinion, and behavior change. Includes program design, planning, and assessment. P: Grad st & cons inst .
870 Mass Communication and Societal Institutions. 3 cr. This course examines systematic procedures for theory building and comparison of theories of communication processes between mass media and other societal institutions and their relationships with both individuals and micro-social systems. P: Grad st.
880 Topics in Mass Communication. (Crosslisted with L SC COM) 3 cr. In-depth investigation of a specific topic in mass communication. P: Grad st.
900 Seminar-Research in Applied Mass Communication. 3 cr. Research on theories and practice on aspects of journalism, advertising, and/or public relations. Focus will vary with instructor. Course may be repeated on a different topic. P: Cons inst.
901 Colloquium in Mass Communication. (Crosslisted with L SC COM) 1 cr. May be repeated to a maximum of 3 credits. Colloquium series for communication graduate students. Course will offer research presentations by mass communication scholars, and is designed to acquaint graduate students with theoretical and methodological approaches to the study of communication. P: Grad st.
910 Seminar-Mass Communication Law and Policy. 3 cr. Research in the law of mass communication. Students will explore documentary, social scientific, and qualitative research in the context of mass communication law, and design and execute research projects. P: Cons inst.
919 Seminar-History of Mass Communication. (Crosslisted with History) 3 cr. Seminar in the history of mass communication in which students are expected to produce original research based on primary documents. P: Cons inst.
930 Seminar-International/Development Communication. 3 cr. Research on global media issues. Possible topics include news flow, cultural imperialism, representations, history and political economy, globalization trends, new technologies, mass media and nation building, communication and grassroots politics. P: Cons inst.
939 Seminar-Critical and Cultural Studies of Mass Communication. 3 cr. Research in critical studies and/or cultural studies. Topics may include political economy of mass media, theories of representation, critical news analysis and critique, cultural politics and mass media, critical approaches to mass media, race and gender. P: Cons inst.
940 Seminar-Strategic Communication. (Crosslisted with L SC COM) 3 cr. Research involving strategic uses of mass communication. The seminar involves students in active research on a preselected issue in strategic mass communication, and affords an opportunity for students to design an original research proposal concerning an issue of their choice. P: Cons inst.
949 Seminar-Mass Communication and the Individual. 3 cr. Seminar in a specialized topic involving mass media use and effects on individuals. The course features readings from current research literature. In addition, the course will involve either a group or individual research project. P: Cons inst.
960 Seminar-Science and Environment Communication. (Crosslisted with L SC COM) 3 cr. Research concerning mass media coverage of science and the environment. It provides an opportunity for students to design a research proposal on an issue of their choice. P: Cons inst.
964 Seminar-Design and Process of Survey Research. (Crosslisted with Soc, Poli Sci, Rur Soc) 3 cr. Presentation of study designs or research in progress by members of seminar, for critiques leading to further development of project and illustration of research problems in the social sciences. P: Grad st & cons inst.
970 Seminar-Mass Communication and Societal Institutions. 3 cr. Construction and testing of theories of mass media and societal institutions and their relationships with individuals and micro-social systems. Various quantitative, qualitative, or historical approaches are appropriate to research for the seminar research paper requirement. P: Cons inst.
980 Seminar - Topics in Mass Communication. (Crosslisted with L SC COM) 3 cr. In-depth research in a specific topic in mass communication. P: Cons inst.
982 Interdepartmental Seminar in the Latin-American Area. (Crosslisted with Anthro, AAE, Econ, Geog, History, Poli Sci, Portug, Rur Soc, Soc, Spanish) 1-3 cr. P: Grad st & cons inst.
990 Thesis. 1-9 cr. P: Grad st.
999 Independent Research Problems. 2-4 cr. P: Grad st.